Urban Hype
Neymar Jr. Lights up East LA at Nike Block Party
A kaleidoscopic mix of ballers, shot callers and power brokers mingled in with business owners, media influencers and wannabe pretenders were all crammed into a raucous block party to witness the unveiling of both mural and world-renowned athlete.
Photography
Urban Lens: The ZZ10 Playground is a Beacon Inside One of Paris’ Largest Banlieues
Nestled in the shadows of the Stade de France in Saint-Denis is a much smaller, yet just as important playing field. Opened last summer in honor of the 20-year...
Fashion
A Look Into Admiral’s Resurgence in the United States
With over 100 years in football, Admiral will forever have a place in the game's history book. But the brand is looking to begin a new chapter, and we...
Futsal
Adidas Invitational Brings Out Best of Youth Football in Los Angeles
This past Sunday, some of the best in youth football faced off at the The Base LA for Adidas' #FirstNeverFollows 5v5 Invitational. In Los Angeles, one can often find the highest levels of football ...
Urban Hype
NISA Has Arrived: Scenes From the LA Force-Detroit City FC Opening Match
After plenty of hype both good and bad, the NISA spring season is finally here. We were on the scene at last Friday's match between the LA Force and...
Spotlight
Pro Football Journeyman and Skills Tutorial Maven William John is Creating a Legacy Beyond the Pitch Through Goluremi
Playing in eight different countries and speaking eight different languages, pro footballer William John has faced just about everything you could imagine throughout his 13-year career. Currently playing with...
Urban Hype
LAFC Forges Ahead with New Stadium in a City Thriving with Football Fans
Earlier today, LAFC met with the Los Angeles City Council and received the green light to break ground on their $250 million stadium project. Expectations are high for this...
Photography
Genoa: The Best Football City You Haven’t Been to Yet
Perhaps the most underrated destination in Italy, we get a glimpse of Genoa and the two clubs that call it home: UC Sampdoria and Genoa CFC.
It’s approaching midday on...
Spotlight
USWNT Star Morgan Brian Shares Her Urban Picks
With 81 caps for the United States since 2013, Morgan Brian has been a midfield mainstay for arguably the most dominant American sports team today. With the 2019 World...
Spotlight
How Warm Brew’s Serk Used His Soccer Background to Forge a Promising Hip-Hop Career
Warm Brew has made its name off carefree West Coast music. Serk explains how his days playing soccer have made him a great team player for everyone's success.
Urban Hype
Heard on the Street: At the Epic LAFC-LA Galaxy Derby
The very first LAFC-LA Galaxy derby was an instant classic, bringing the best out of Los Angeles soccer fans regardless of whom they supported. Urban Pitch was on the...
Fashion
LIVE THE GOAL: Highdee Kuan — Actor, Artist, and Avid Football Fan
An actor with backgrounds in both fashion and sports, Highdee Kuan continues to find her perfect balance between all three in the bustling city of Los Angeles. We catch...
Spotlight
Into the Fire: How Raheem Edwards’ Unflappable Spirit Makes Him an Impact Player In MLS
Raheem Edwards has already made a name for himself in his young career, but it wasn't without a fair share of adversity. Thanks to his competitive fire and unflappable...
Photography
Pictorial: Capturing the Unique Beauty of Marseille and Its Football Fans
Through photos and first-hand recounts of friends, our very own Ignasi Torné Gualdo attempts to capture the one-of-a-kind essence of Marseille, one of the most famed footballing cities in...
Photography
Inside the Fiery ‘Derby della Lanterna’ Between Genoa CFC and UC Sampdoria
On Italy's northern coast alongside the Mediterranean Sea, Genoa is home to incredible food, historical sites, and one of the world's greatest football rivalries — the Derby della Lanterna....
Spotlight
LA Galaxy Defender Daniel Steres Has Gone Full Circle Through His Professional Journey
From MLS to the USL and back, Daniel Steres' pro soccer career has taken him through a multitude of destinations and playing conditions, all of which has led to...
Spotlight
A Balancing Act: How Gotham FC Keeper/Pro Photographer DiDi Haracic Has Used Both Outlets to Fuel Her Breakout Year
Doubling as a goalkeeper for NJ/NY Gotham FC and a professional photographer, DiDi Haracic has somehow been able to balance between two extremely demanding careers. We get to know...
Photography
How the Oakland Roots Took Over the Coliseum
The Oakland Roots have long been one of the most impactful soccer clubs in the United States. Now playing at the iconic Oakland Coliseum, they finally have a home...
Videos
Tailgate Trivia: Testing LA Galaxy Fans’ Knowledge at the First ‘El Trafico’ Derby of the Year
A few hours before the kickoff of the LA Galaxy-LAFC derby, we once again took a trip into the Galaxy's parking lot tailgates, this time to get a more...
Spotlight
Geoff Gouveia’s Nonstop Hustle and Creative Business Approach Sets Him Apart From Your Typical Artist
In addition to his distinctive style and deep love for the beautiful game, artist Geoff Gouveia has used a clever approach to business and constant hustle to establish relationships...



















