psg luxury

8 Ice Cold Partnerships That Would Continue PSG’s Reign as Football’s Most Luxurious Club

PSG officially announced its partnership with Dior last week, so we decided to take a look at eight different high-end partnerships that would further cement the club's place at...
innovative kits

From Beer-Sharing QR Codes to Cutting Edge Materials, How These 5 Innovative Kits Changed the Game

Last week, Forward Madison FC dropped a very innovative alternate kit involving a QR code that connects fans together through sharing beers. Celebrating its release, we decided to take...
new balance tekela v3+

Behind the Design of the New Balance Tekela v3+

With the recent release of the New Balance Tekela v3+, we get an inside glimpse at the boot’s design process from NB senior developer of football footwear Harrison Cook.  It’s...
the hand of god streetwear

How The Hand of God Combines Rococo Art Elegance, Maradona’s Edge, and Classic Streetwear Design

Plenty of streetwear labels have taken influence from the beautiful game, including The Hand of God. But the brand's secret sauce lies in an additional muse — the elegance...
mizuno football

An Ode to Mizuno Football

Though it may be overlooked in favor of bigger brands, Mizuno has developed a devout following thanks to its classic styling and consistent quality. It is rare to find...
copa football

A Look at COPA’s New Film and TV-Inspired Collection

A leader in the growing field of retro football, COPA’s latest collection enters a new field — the world of film and TV. We take a look at the...
best kits 2021

The Good, The Bad, and The Ugly: 2021-22 Kit Edition

With three of the five major European leagues starting today, it feels a bit like the first day of the new school year. And like everybody else, we're ready...
live breathe futbol

Live Breathe Futbol’s Rise to the Top of the Soccer Lifestyle Apparel Game

Founded in 2011, Live Breathe Futbol is a passion project turned full-fledged brand. Through co-founder and CEO Ebun Olaloye, we get a look at how LBF has become a...
fake football kits

A Tourist Trap, Honeymoon, and the Mediterranean: How Buying a Fake Football Kit Took Me on a Wild Ride

Even the best of us fall victim to the dreaded tourist trap, especially when it comes to fake football kits. However, it doesn't always have to end in tragedy... July...
admiral sports

A Look Into Admiral’s Resurgence in the United States

With over 100 years in football, Admiral will forever have a place in the game's history book. But the brand is looking to begin a new chapter, and we...
best kits 2020 olympics

The 6 Best Football Kits at the 2020 Tokyo Olympics

With the 2020 Tokyo Olympics finally underway, we take a look at the six best football kits we'll see during the games.  After an exciting EURO 2020 and Copa America,...
puma ultra 1.3

The PUMA ULTRA 1.3 Reveal Once Again Shows the Brand’s Commitment to Pushing Boundaries

More than just an updated silhouette, the PUMA ULTRA 1.3 comes in both a unisex and women-specific fit, a first from the brand. We were in attendance at last week's...
retro football kits

The Art of Going Retro

In an age where soccer kits change every six months, fans are flocking to retro providers to find treasures of the past. Today going retro is just as important...
inter milan 2021-22 home kit

The 2021-22 Inter Milan Home Kit Is Proof That Leaks Mean Nothing

Leaked months ago to some mixed reviews, Inter Milan and Nike have silenced any doubters with the official release of their 2021-22 home kit.  I have been hoodwinked. Bamboozled. Led...
design fc

Planting Creative Seeds With Design FC

Based in Chester, Pennsylvania, Design FC has made waves with its after school program that encourages creativity and out-of-the-box thinking through design. We get a look at the MLS-recognized...
goluremi tru

How the Goluremi x Tru Partnership is Changing the Game

Joining forces in a multi-year deal, the Goluremi x Tru partnership presents a new way to approach brand endorsements. We get an inside look at the deal from Goluremi...
mls parley kits

The 2021 MLS Primeblue Kits Once Again Shine a Light on the League’s Template Problem

They're made for a great cause, and look good enough on their own, but the 2021 MLS Primeblue kits represent an ongoing problem throughout the league's recent history: repetitive,...
ac milan kit 2020-21

How PUMA Pushed Boundaries Through the AC Milan 2021-22 Kit Reveal

We were in (virtual) attendance for the PUMA x AC Milan 2021-22 kit reveal, and what stood out more than the new take on the classic kit was the...
nike sk phantom

Skepta Enters the Football World With His Nike SK Phantom Boot

Continuing his ongoing partnership with Nike, grime star Skepta revealed his next signature branded shoe — an SK Phantom football boot. We take a look at Skepta's biggest heat...
aertex

A Brief History of Aertex, and Its Fleeting Dalliance With the England National Team

We may take performance materials like Dri-FIT and ClimaCool for granted, but they can all trace back to one fabric nearly 150 years old — Aertex.  The term "performance fabric"...

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