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Beats, Rhymes, and Football: The Hustle and Vision Behind Feefa’s Impending...

Growing up in South Central LA, Feefa learned from an early age that nothing in life is given to you. While there have been...

How Geoff Gouveia is Igniting Football Culture in America Through His...

Artist Geoff Gouveia's creative and unique style stays true to his Southern California roots while also showcasing his undying passion for the beautiful game....

Freestyler’s Playlist: Los Angeles Native Kevin Medina’s Jazzy Funk Mix Keeps...

Hailing from sunny Los Angeles, freestyler Kevin Medina's talents have taken him to flagship tournaments such as the North American Championships and Super Ball....

FTBLR’s Unique Mission Proves That It Isn’t Just Another Streetwear Brand

In a streetwear industry plagued by copycats, FTBLR has remained unique and true to its roots with its football-inspired apparel that keeps ballers looking...

Neymar Jr. Lights up East LA at Nike Block Party

A kaleidoscopic mix of ballers, shot callers and power brokers mingled in with business owners, media influencers and wannabe pretenders were all crammed into a raucous block party to witness the unveiling of both mural and world-renowned athlete.

Heard on the Street: At LAFC’s Black & Gold Rally

The Heard on the Street series engages with various attendees at special events to get their raw, unfiltered thoughts. At the latest LAFC Black &...

Crack FC Provides Inspired Lifestyle Apparel for Football Lovers

Crack ˈkrak n. slang. A soccer player with tremendous skill, class, and panache. Example: Damn, did you see that move? That guy is most definitely a crack. The term 'crack'...

Peep this Account: ‘Soccer Problems’ is the Fun Addition You Need...

A rising group of young, smart, and enterprising social media influencers are making their mark in the online world of football. Meet Briana Aguila—the...

Round 1, Neymar Jr’s Five Training Grounds: Former Champs Return to...

In the first of Urban Pitch and Red Bull's "Training Grounds" competition, an unknown team comes out of nowhere and nearly pulls a shocking...

City of Angels FC Owner PJ Harrison on Creating a Distinct...

With an ownership befitting a glitzy city full of entertainers, City of Angels FC becomes the latest club to join the Los Angeles football landscape. PJ Harrison...

Creative and Sporting Luminaries Gather to Celebrate City of Angels FC’s...

Actors, musicians, and influencers mingled with supporters and club owners at a popular North Hollywood hot spot this past Sunday to toast the launch of...

Signature Move with Street Baller Gilbert Bita

In the first of our Signature Move series, we highlight street baller Gilbert Bita who demonstrates an elite move that's infused with his unique...

Urban Lens: Manchester City Meets L.A.’s Street Ballers

This edition of Urban Lens retraces the memorable afternoon Manchester City paid a visit to the City of Angels. While here, we collaborated with the...

Kristoffer Liicht, Prince of Panna, Stops By L.A. and Shares His...

We met up with pro street baller Kristoffer Liicht during the L.A. leg of his recent traveling spree to film some tutorials, hang out,...

Urban Lens: L.A.’s Chinatown with Ryann Torrero

Spurred on by downtown L.A.'s revival and affordable rent, Chinatown is rapidly becoming an entirely new place with an influx of inhabitants, restaurants, and...

Urban Picks: Pro Goalkeeper and Model Ryann Torrero Shares All Her...

It's not often you come across an athlete who moves effortlessly between the disparate worlds of sports and modeling. Ryann Torrero is a pro...

Urban Lens: The City of Angels with Caitlyn Schrepfer Freestyle

In addition to being Urban Pitch's Resident Pro, Caitlyn Schrepfer also happens to be one of the top female freestylers in the world. We met up...

Creative Storyteller Sophia Chang is Adding Her Touch to The Beautiful...

Here at Urban Pitch, we love to celebrate the blending of art, urban culture, and the beautiful game— especially when there's a healthy dose of street cred...

Accomplished Soccer Pro Yael Averbuch Looks to Get Even Better at...

Earlier this week I had the pleasure of sitting down with Yael Averbuch, a highly decorated midfielder for National Women's Soccer League team FC Kansas...

Behind the Scenes of Adidas’ “Boss the Circle” Commercial

Ever wonder how your favorite soccer commercials are made? With guys doing unhuman-like tricks, we wondered ourselves how choreographed all that ballin is, and...

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