Urban Hype
The Vibes Are Off: Why a Non-Summer World Cup Doesn’t Have the Same Impact
In most World Cup years, the rollout before the tournament begins is usually filled with effervescent anticipation across the world. But in 2022, that buzz has gone flat.
This November's...
Editorial
Questioning the Process: Why are USMNT Fans So Impatient With Head Coaches?
Ask Jürgen Klinsmann or Bruce Arena — being manager of the United States men's national team comes with plenty of scrutiny. But why are American fans so quick to...
Urban Hype
You Let Us Dream, Diego
A week after his tragic death, we mourn Diego Maradona, a football icon whose impact will never be replicated.
"The most human of the gods." - Eduardo Galeano
I first became...
Freestyle
Phat Nguyen Captures Third National Championship to Potentially Become the First to Represent Vietnam at Red Bull Street Style World Finals
Could we finally see Vietnam represented at the Red Bull Street Style World Finals? After winning his third career national championship over a talented field and in front of...
Urban Hype
Adventures at Super Ball: An Inside Look at the King of Freestyle Events
UK freestyler and Urban Pitch contributor Steve Gray gives us an insider's look at his time at Super Ball, the biggest and best freestyle event the world has to...
Videos
Marcelo and Zidane Join the Adidas Tango Squad for ‘Creativity Gets You Noticed’ Video
Don't try this at home — or more accurately — don't try this at your local stadium. For its latest Creators Never Follow campaign video, Adidas follows several of the best...
Urban Hype
Liga MX Femenil’s Exponential Growth
The dramatic growth of soccer in North America has seen a rise in popularity for Liga MX Femenil. With viewership and attendance on the rise, the league is turning...
Urban Hype
2024-25 Breakout Stars to Watch For
From up-and-comers primed to become household names to gems in the rough that could catch us by surprise, we present a list of young footballers that are ready for...
Fashion
Sundays Are For Calcio: A Q&A With Marco Messina, Co-Founder of Italian Football TV and Calcio Apparel
Perhaps the most prominent Serie A media outlet in the United States, Italian Football TV has made a splash with its Calcio apparel line. Worn by star footballers and...
Freestyle
Zimbabwe’s Grassroots Push to Establish a Vibrant Freestyle Football Community
With an ambitious freestyle association and passionate leader, Zimbabwe is quickly developing a blossoming freestyle football scene. While it's not quite there just yet, you should not be sleeping...
Music
For Cousin Feo, An Album Drop Alone Isn’t Enough
Over the weekend, Cousin Feo released Flamiche, the latest project in his "A La Carte" series, while also setting up a pair of pop-ups across LA to celebrate the...
Urban Hype
Emiliano Martinez Gets Animated In Upcoming ‘Emi On Off’ Project
Heroic Argentine goalkeeper Emiliano Martinez has become a national hero, and now the story of his childhood will be brought into the world of animation. We spoke with one...
Urban Hype
How the Stateside Preseason Tour Became Ubiquitous Among Europe’s Top Clubs
Every summer, prior to the start of a new season, Europe's top clubs take a tour around the world, in part for players to prepare for the upcoming campaign...
Urban Hype
‘This Is Naija’ Showcases the Beautiful Culture That is Pushing Nigerian Football Forward
Similar to the 'Ginga' of Brazil, Nigeria's Naija is ever-present in all of its people — from the way they walk, talk, and of course, play football. Nike's "This...
Urban Hype
LAFC & Heineken Party with UrbanFutsal LA for Copa Urbana Invitational
Recently, UrbanFutsal LA (sister company of Urban Pitch) partnered with the culturally down folks at LAFC and sponsor Heineken to host a day of graffiti, music, bomb food, and of course, FUTSAL! What could...
Urban Hype
Mario in America? Four MLS Clubs That Would Be a Perfect Fit For Mario Balotelli
Mario Balotelli's return to Serie A has been rife with controversy. With shameful acts of racism from both opposing fans and within his own club, it seems Balotelli's time...
Urban Hype
Behind the Design of the New Balance Tekela v3+
With the recent release of the New Balance Tekela v3+, we get an inside glimpse at the boot’s design process from NB senior developer of football footwear Harrison Cook.
It’s...
Fashion
The Savvy Moves That Made PUMA the Best Possible Choice For Neymar
After weeks of speculation, PUMA officially announced that Neymar will be joining the brand's ranks as their flagship athlete. While the news came as a shock to many, those...
Fashion
An Up-Close Look at the Winner of the Urban Pitch World Cup Kit Challenge!
After a series of closely-contested voting rounds, the fans ultimately crowned Germany as the best kit in the upcoming 2018 World Cup. Thanks to our friends over at Niky's...
Urban Hype
The Winners and Losers of the 2026 World Cup Schedule
The 2026 World Cup schedule was released over the weekend, but not every city will be all the way pleased with the results.
After months of speculation, the 2026 World...
