Urban Hype
Adidas Launches The Base LA Today Featuring Street Football in Urban Culture
WHAT: The Base LA
FEATURES: 5v5 Pickup Futsal, Sports Lounge, Copa America / UEFA Euro Screenings, Featured Art + Live DJs and Music
WHERE: Container Yard, 800 E 4th St, Los Angeles,...
Videos
Do We Have What It Takes to Become Part of Neymar Jr’s Team?
Accompanying the Red Bull Neymar Jr's Five tournament, the #NEYMARJRSTEAM campaign gives people all over the world a chance to earn a coveted spot on Neymar's squad at the...
Urban Hype
Adidas Opens The Base LA With an International Tango League Showdown
To initiate the opening of the new Base LA, the Los Angeles, New York and London Adidas Tango League champions duked it out in a high octane match that...
Urban Hype
Adidas is Building a Movement of the Young, Skilled, and Stylish with ‘The Base’ and Tango Leagues
Adidas is amplifying its cultural imprint on the football community by finding and showcasing young, creative talents around the world and gathering communities of street, amateur, and professional players. Through...
Urban Hype
Adidas Fosters Creation with 3-Day “Mercury Center” Lab
Adidas is having a moment, and it may be one of its most impressive yet within its long history as once-reigning king of global soccer. It is true Adidas has been...
Videos
Top 10 Tekkers: The Best of Scandinavia
When it comes to the freestyle and street football community, you'll be hard-pressed to find a region more talented than Scandinavia. The countries of Sweden, Norway, and Denmark house...
Street Football
Flicks, Dinks, and Feints—Sick Street Moves Used on the Full Field
In the small-sided game, sure, you want to grab the win — but let’s be honest, you gotta clown a few defenders along the way. When pitches are tight...
Urban Hype
Nike Continues Their Strike Night Tour with a Stop in Los Angeles
Pro players, street ballers, influencers, and football fans converged inside a warehouse on the outskirts of Los Angeles last Friday to celebrate the release of Nike's Hypervenom 3 for...
Videos
Top 10 Tekkers of the Week
As we transition to a new presidency, one thing we can expect is change. Regardless of your feelings toward the Donald, you can't argue that his style is very different...
Street Football
Top 10 Tekkers to Kick Off March!
Seasons are changing, and so is the game. This week, we dive into some of the best tekkers on social media, from freestyle, street ball, pannas, and the latest...
Street Football
Five Insane Things You May Have Missed at Kitbag’s London Panna Tournament
Hosted at the historic Welsh Chapel, Kitbag's London Panna Tournament featured A-list talent and an incredible atmosphere. Just in case you weren't able to check it out live, we've...
Street Football
Behind the Scenes of Adidas’ “Boss the Circle” Commercial
Ever wonder how your favorite soccer commercials are made? With guys doing unhuman-like tricks, we wondered ourselves how choreographed all that ballin is, and luckily got a chance to...
Tutorials
We Tested the Scorpion Nike Tutorial to See if It’s Realistic in Game Play. Here’s What We Found …
The new Nike Soccer App is trying really, really hard to get players involved with an app—from interactive quizzes to pickup game meet-ups, the app is ...
Urban Hype
Favela Street Harnesses the Power of Street Football to Uplift and Unite the World’s Most Impoverished Communities
Operated by Philip Veldhuis and Roxanne "Rocky" Hehakaija, two established members of the street football scene, the Favela Street organization has provided some of the world's largest impoverished communities...
Spotlight
The Grind Never Stops: A One-On-One Conversation with IT10’s Mo Ali
Making it as a professional athlete in any sport is no easy feat. What's so often glamorized in media is in truth a grueling process that entails thousands of hours...
Street Football
Cali Teams Dominate Red Bull Neymar Jr’s Five at Challenging U.S. Finals
The U.S. teams that made it to Miami, FL, this past weekend for the Red Bull Neymar Jr's Five five-a-side regional finals faced off in an unconventional tournament of sorts: For outsiders,...
Urban Hype
The Adidas Tango League is All About Raw Talent and Street Skill
On Thursday night, Adidas hosted the L.A. leg of their Tango League tournament, a worldwide campaign that gathers young talent from around the globe in a rapid-fire, intense 5-a-side street...
Tutorials
Just How Important is that First Touch? Let the Nike Soccer App Show You
One of the most critical yet underrated concepts in the beautiful game is the notion of the first touch. An impeccable first touch is something that all of the greats have in common, regardless...
Urban Hype
Watch It Here: LA Supporters Cup Video Recap
LAFC staff, Supporters Groups, and players from the greater Los Angeles area recently gathered for a day of "tacos and talking smack"—in other words, a beautiful day of playing...
Street Football
Witnessing Rotterdam’s New Generation of Street Footballers at Neymar Jr’s Five
We witness a new generation continuing the important tradition of ballers from Rotterdam exhibiting their unique combination of technical skill and street culture.
