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The Strange and Lucrative World of Football Kit Real Estate

Location, location, location. Forget lavish villas on oceanfront property — small squares on football shirts are some of the most coveted and expensive areas...

Screwston FC is For Houston, By Houston

In addition to paying tribute to Houston icon DJ Screw, Screwston FC's upcoming kit is a talisman that unites the city through two of...

Icarus FC’s New Mesopotamian Premier League Kits Are a Glimpse Into...

A deep dive into ancient civilizations, the Mesopotamian Premier League kits from Icarus FC are also providing a preview of what's to come in...

Crossovers: Pitching the Next Hooper-Footballer Footwear Collabs

From soccer-inspired basketball shoes to PSG's Air Jordan collaboration, we've seen plenty of footy-hoops crossover in recent years. None of these, however, were as...

The Best Off-Pitch and Teamwear for the Winter Months

Winter is coming. Prepare accordingly with our cold weather friendly guide to 2020 teamwear. If you're new here, one thing you should know about us...

Wing Puts the Argentinian Football Spirit Into Your Closet

With clean designs and high quality materials, Buenos Aires-based clothing brand Wing embodies the undying spirit of the beautiful game in Argentina. If there's one...

The Orlando City SC ‘Moniker’ Kits Are a Breath of Fresh...

Revealed at the beginning of the month, the Orlando City SC 'Moniker' kits are unlike any we've seen across MLS, and other clubs could...

AS Velasca Can’t Be Caged In

If you thought a pandemic could stop AS Velasca's creative juices from flowing, you're wrong. We get a look at the club's recent and...

Black Sheep: A Guide to the Most Iconic (and Strangest) Fashion...

There are plenty of footballers that have elite fashion off the pitch. But every once in a while, there comes a player brave enough...

Treat Yo’ Self, Pt. 2: Providence City FC Has Struck Gold...

Hot off the press, or rather out of the oven, Providence City FC's new Treat Yo' Self kit is finally here in all its...

Runaway Clothing Has Arrived On the Scene At the Perfect Time

With sports-inspired streetwear that's also wearable on the playing field/court, Durham, North Carolina-based Runaway Clothing blends the city's grittiness with its creative...

A Tale of Two Brands: The Intertwined Histories of adidas and...

Two of the biggest names in football apparel today, adidas and Umbro have an uncannily similar history that includes a unique partnership that lasted...

The Savvy Moves That Made PUMA the Best Possible Choice For...

After weeks of speculation, PUMA officially announced that Neymar will be joining the brand's ranks as their flagship athlete. While the news came as...

The Good, The Bad, and The Ugly: Euro 2020 Kit Edition

With Euro 2020 (2021?) delayed until next summer and the new club season starting soon, the world's kit manufacturers finally dropped the last of...

From the Icy Ground to a Timeless Classic: The History of...

Turning 70 years old in 2020, the Samba is the longest running adidas shoe in existence. With roots in football, the sneaker has transcended...

FOKOHAELA Founder Jason Lee Has One of the Most Incredible Arsenal...

You may know him as the creative mind behind FOKOHAELA, but Jason Lee also has an amazing collection of Arsenal memorabilia. From jerseys to...

Vibes Football Club Is Bringing A New Culture to Virginia’s Coastal...

Celebrating their one-year anniversary yesterday, Virginia-based Vibes Football Club is already making waves in the world of street football. We linked up with founder...

The Good, The Bad, and The Ugly: 2020-21 Kit Edition

European soccer may still be wrapping up this season's continental competitions, but a new one is rapidly approaching. While that may mean a renewed...

Introducing the Urban Pitch x Icarus FC Kit

Releasing in ultra-limited numbers this Friday, the Urban Pitch x Icarus FC kit is the first we've made available to the public. Get an up...

The Best Kits from the Wonderful Nike x AS Roma Era

Few teams have looked as good as AS Roma over the past six years. Nike has had a lot to do with this. Unfortunately,...

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