Urban Hype
7 Hypothetical Brand-Footballer Sponsorships We’d Love to See
From Nike and adidas to Red Bull and Beats by Dre, there's been plenty of iconic footballer advertisements over the years. However — we're more interested in the bizarre...
Urban Hype
Heard on the Street: At the Inaugural LAFC Match in Seattle
After years of waiting, the LAFC faithful finally got to watch the black and gold take the pitch for an official match this past weekend. We were at the...
Urban Hype
‘Messi Meets America’ Is an Immersive, Yet Slightly Rushed Look into Messi’s MLS Debut Season
With one episode left of the Messi Meets America series on Apple TV, we take a look at how it's unfolded so far, and potential topics to be covered in...
Music
Where Does Lil Baby’s World Cup Song Stand Amongst Previous Entries?
With the official 2022 World Cup song by Lil Baby and Tears for Fears recently releasing, we take a look at how it compares to songs from previous tournaments.
Lil...
Fashion
Double Feature: A Pair of Upcoming Nike Releases That Will Break Necks on the Pitch
Boot collectors rejoice — Nike is set to release a limited Hypervenom model in collaboration with EA Sports, as well as the fifth installment of Mercurial Superfly inspired by...
Urban Hype
Breaking Down the USMNT’s 2023 Gold Cup Group Stage: The Good, the Bad, and the Ugly
The USMNT recovered from an early hiccup against Jamaica and steamrolled to the knockout round of the 2023 Gold Cup. With a roster full of bubble players, we take...
Photography
Urban Lens: The Refugees of Clarkston FC Find Their Homes Through the Beautiful Game
In the Atlanta suburb of Clarkston, a youth team is making waves in both the grassroots and professional soccer landscapes. With the majority of its roster containing refugees from...
Editorial
Stop Hiring Legendary Players With No Coaching Experience
Hired by Juventus just ahead of the 2020-21 season, Italian football legend Andrea Pirlo has every quality you'd like out of a manager — except for experience. We examine...
Urban Hype
How Pro Footballer Nugzar Kvirtiya is Building a Street Scene In the Unlikely Country of Azerbaijan
In the small country of Azerbaijan, a street movement is growing. Though still in its infancy, it is gaining momentum thanks to its leader, pro football veteran Nugzar Kvirtiya....
Fashion
The Nike x The NATIVE Football Shirt Doubles Down on Naija
In collaboration with Nigeria-based magazine The NATIVE, Nike has released a shirt perfectly in tune with the "Naija" mindset. Featuring a design inspired by street football and classic Nigerian...
Urban Hype
A Way-Too-Early World Cup 2026 Preview
We're not particularly close to the 2026 World Cup, but that doesn't mean it's too early to look ahead at what we can expect.
With the most recent men's World...
Street Football
Street Soccer Park is Establishing an Exciting New Community of Ballers in the Bay Area
In the new era of the evolving soccer culture and community, Northern California's Street Soccer Park facilities have emerged to unite the love for the beautiful game that comes...
Fashion
Grading the 2023 NWSL Kits
On the cusp of another NWSL season, we take a look at every team's kits and give them a grade, as is customary around this time of year.
Over the...
Freestyle
Freestyle Football World Tour 2016 Results
The F3 World Tour concluded in picturesque Melbourne this past weekend. It was an exciting flurry of battles between a new crop of rising stars hoping to usurp the...
Urban Hype
Going Behind the Curtain of Guerrilla FC’s Impending Takeover of San Francisco — and the Rest of the Country
Already established in multiple major metropolitan areas in the world, Guerrilla FC has recently extended its roots to San Francisco, and looks to introduce the Bay Area to a...
Urban Hype
Major League Isolation: MLS’ Bid to Leave the US Open Cup Shows That It Wants to be the Only Game in Town
Major League Soccer announced that it would be sending its MLS Next Pro sides to the U.S. Open Cup, but U.S. Soccer quickly denied the request, leaving the league...
Editorial
How the USWNT Has Embraced Becoming the Ultimate Villain of the 2019 World Cup
Former Canadian national team defender and Olympic bronze medalist Lauren Sesselmann shares her thoughts on the USWNT celebrations in their now infamous 13-0 victory over Thailand and answers the...
Urban Hype
The Best All-Time XI From Each UEFA Champions League Semifinal Matchup
From Maldini and Zidane to Aguero and O Fenômeno, we create a greatest all-time XI from the highly anticipated UEFA Champions League semifinal matchups.
Fate may have delivered two near-perfect...
Street Football
Latvia’s Elite Talent Show Off Their Skills at the 2018 Ghetto Football Superfinals
Comprising of only the best ballers in Latvia, the Ghetto Football Superfinals is the culmination of an entire season of hard-fought matches throughout the country. In the Latvian capital...
Urban Hype
‘This Is Naija’ Showcases the Beautiful Culture That is Pushing Nigerian Football Forward
Similar to the 'Ginga' of Brazil, Nigeria's Naija is ever-present in all of its people — from the way they walk, talk, and of course, play football. Nike's "This...
