Tag: rebrands
The Seattle Sounders Rebrand: A Diehard Fan’s Reaction
To celebrate the club's 50th anniversary, the Seattle Sounders introduced a set of new logos and colors earlier this week. Urban Pitch resident Sounders...
Not Even Venezia FC Are Immune to Rebrands
Recently unveiling a new logo, we take a look at where Venezia FC fits in with other clubs who have undergone major rebrands in...
Second Time’s the Charm: How the Chicago Fire Got Its Latest...
The Chicago Fire officially unveiled a new logo last week, marking the club's second rebrand in two years. But while the first one...
The MLS Identity Crisis
Now 26 years old, MLS has come a long way from its "just trying to survive" early days. But while the league has built...
The Columbus Crew Rebrand Fiasco Exposes the Disconnect Between MLS Owners...
After unveiling a new crest and changing its name from “Columbus Crew SC” to “Columbus SC,” there was an outpouring of negative reaction from...
The Rebrand Blueprint: What Clubs Get Both Right and Horribly Wrong
A brand goes deeper than just a logo and color scheme. With several MLS franchises recently undergoing rebrands, we examine the ones that both...
