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The Nike x The NATIVE Football Shirt Doubles Down on Naija

In collaboration with Nigeria-based magazine The NATIVE, Nike has released a shirt perfectly in tune with the "Naija" mindset. Featuring a design inspired by...

The Boot Roundup: Stay Fresh From the Pitch to the Streets...

Looking for a new pair of kicks? We’ve got you covered. Whether you’re a sneakerhead, die hard baller, or both, we’ve rounded up some...

How PSG Has Embraced Fashion and Culture to Become Football’s Hippest...

Indisputably the hippest club in all of football, Paris Saint-Germain's ascendance into the forefront of cultural consciousness is no coincidence. We take a look...

A Closer Look at the Hidden Meanings Behind Nike’s 2018-19 Third...

While they certainly look striking from a distance, a closer look at Nike's 2018-19 third kits will reveal several design features that pay homage...

Urban Pitch Essentials: 10 Must-Have Back to School Items

There's nothing like the "who can look the freshest on the first day of school" competition. Get an upper hand on your friends with...

Earn a Spot on the Ronaldinho Globe Street Team Through the...

Arguably the most prestigious street crew in the world, the Ronaldinho Globe Street Team is opening a roster spot for a select baller through...

Originators: Meet the Crew Behind Australia’s Imminent Street Football Boom

On the cusp of establishing street football's newest cultural hub, the Sydney Street Crew looks to introduce the entire continent of Australia to a...

Nike’s ‘Raised on Concrete’ Pack Honors the Street Roots of the...

Released this week, Nike's "Raised on Concrete" pack is a testament to the origins of many of the top Swoosh-adorning players — the streets....

The Good, The Bad, and The Ugly: 2018-19 Kit Edition

The 2018-19 club season's impending kickoff can only mean one thing — new kits. We take a look at some of the best, worst,...

Nike’s Deutschrap Kits Celebrate Germany’s Vibrant Hip-Hop Culture In Style

With countless elements that pay tribute to Germany's thriving hip-hop community, Nike's new Deutschrap jerseys are the unofficial uniform of German rap.  The world's most...

‘This Is Naija’ Showcases the Beautiful Culture That is Pushing Nigerian...

Similar to the 'Ginga' of Brazil, Nigeria's Naija is ever-present in all of its people — from the way they walk, talk, and of...

An Up-Close Look at the Winner of the Urban Pitch World...

After a series of closely-contested voting rounds, the fans ultimately crowned Germany as the best kit in the upcoming 2018 World Cup. Thanks to...

The Nike x TDE Capsule Collection Looks Awfully Football-Inspired

In concurrence with its Championship Tour, hip-hop label Top Dawg Entertainment recently unveiled its capsule collection in collaboration with Nike, which includes two long...

The Boot Roundup: Stay Fresh From the Pitch to the Streets...

Looking for a new pair of kicks? We've got you covered. Whether you're a sneakerhead, die hard baller, or both, we've rounded up some...

A Look Back at Paul Pogba’s Most Iconic Looks

With the recent unveiling of the first-ever Paul Pogba signature Predator, we take a look back at the French phenom's greatest looks, from his...

Introducing the Urban Pitch World Cup 2018 Kit Challenge!

Because we just can't wait for the summer, we have created a World Cup 2018 Kit Challenge, in which readers decide via Instagram poll...

Hang 10 or Hit Upper 90s In Hurley’s 2018 World Cup...

Just in time for this summer's World Cup, Hurley has released a line of its Phantom board shorts in the official colorways of several...

The Good, the Bad, and the Ugly: 2018 World Cup Kit...

With the 2018 World Cup officially less than three months away, many national team kits have been unveiled so fans can pick up the new...

Nike’s All-In Push to Become King of the Football Market

With last week's mega event in London to unveil the new Mercurial, World Cup kits, and other football-related projects, Nike has made it clear...
nike nyc garage

Getting to Know Some of the Ambitious Artists Behind Nike’s Stunning...

Just over a month ago, Nike unveiled a stunning new six-level parking structure for its employees in New York City. Much more than just...

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