Urban Hype
Nike’s All-In Push to Become King of the Football Market
With last week's mega event in London to unveil the new Mercurial, World Cup kits, and other football-related projects, Nike has made it clear that it has no intentions...
Freestyle
An Insider’s Report From the Always Unique and Sometimes Strange Lubasz Freestyle Night
One of the most interesting competitions of the year, Lubasz Freestyle Night turns the isolated village of Lubasz, Poland into a vibrant hub of some of the most talented...
Fashion
Nivelcrack Elevates Official Team Merchandise to a New Level Through Collaboration With Jeju United
Football-inspired streetwear brand Nivelcrack secured a partnership with Jeju United of Korea's K-League for a line of official team merchandise including a pullover jacket, hoodie, long sleeve tee, and...
Freestyle
Tokyo Teeming With Talent at the First-Ever World Freestyle Masters Competition
Picking up where the F3 Tour left off, the WFFA World Freestyle Masters Competition featured 24 of the world's top freestylers battling for the title of world champion in...
Freestyle
Luca Chiarvesio Makes History by Landing the World’s First 4-Rev Trick!
Previously thought to be impossible, Luca Chiarvesio recently landed the world's first 4-rev trick. We were able to catch up with the Italian lowers specialist to discuss his training...
Fashion
Forward’s “Play Tricks” Collection Brings the Creativity of Nutmegs and Elasticos to Fashion
Since 2015, South Korean label Forward's annual collection of fashionable kits have sent waves throughout the football universe. Their latest collection, entitled "Play Tricks", is inspired by some of...
Street Football
Isaiah Escobedo’s Street Soccer Dojos are Creating Ninja-Like Ballers in the Pacific Northwest
Renowned street baller Isaiah Escobedo has created a street football movement in the U.S. Pacific Northwest with his Street Soccer Dojo programs. What started as a way to increase...
Fashion
Creator’s Challenge: A Head-to-Head Concept Battle Between Two Rising Graphic Designers, Vol. IV
Featuring some of the fastest-rising graphic designers in the world, Creator’s Challenge is a no-holds-barred battle to see who can design the best concept kit. This edition features Italian...
Urban Hype
Heard on the Street: At the Inaugural LAFC Match in Seattle
After years of waiting, the LAFC faithful finally got to watch the black and gold take the pitch for an official match this past weekend. We were at the...
Urban Hype
More Than Fun and Games: Five of the Fiercest Football Derbies From Around the World
Football fans have never been categorized as lackluster and bland, and for certain rivalry matches this is especially true. These derbies are no stranger to violence and hooliganism from...
Fashion
Don’t Be Fooled By the Name, New England United FC are Angelenos Through and Through
There has been a well-documented global increase of creative football collectives focused more on culture rather than competitive play, and Los Angeles is not immune. Although their name suggests...
Freestyle
Puma Looks to Change the Freestyle Footwear Game With the Launch of the 365 NETFIT Lite
Replacing the long-discontinued and freestyler favorite Archive Lite, the Puma 365 NETFIT Lite has a bit of a reputation to live up to. While we have seen freestyle-specific footwear...
Urban Hype
The Roundup: The Biggest Upcoming Freestyle, Futsal, and Street Football Events
It's officially spring time and there is no better way to celebrate the change in seasons than by hitting up a few dope football events. The freestyle community is...
Urban Hype
Cold-Blooded Ballers Take New York City By Storm For Adidas’ Tango League
In yet another action-packed and star-studded tournament, Adidas' Cold Blooded Tango League event in New York City not only showcased the icy line of boots from the Three Stripes,...
Urban Hype
A Hipster’s Guide To Picking a Champions League Quarterfinal Team
Has your team been eliminated from Champions League play? Need a new team to root for to keep things interesting? Fear not, as we've created a guide to choosing...
Fashion
Pretty in Pink: Guerrilla FC Drops New Eye-Popping Away Kits
The second chapter of the creative football collective's collaboration with Umbro, Guerrilla FC's 2018 away kit features hot pink shades that starkly contrast the team's sleek all-white home kits.
Amidst...
Street Football
Red Bull Neymar Jr’s Five Returns to the Streets of Los Angeles!
The world's largest five-a-side tournament has made its return to the City of Angels with the first of three pre-qualifier Training Grounds events presented by Urban Pitch, in which LA's hungriest...
Spotlight
LAFC Rookie Tristan Blackmon is Living Out His Dream One Day at a Time
The No. 3 pick in the 2018 MLS SuperDraft, Tristan Blackmon is ready to make an impact on the pitch for LAFC. We caught up with the 21-year-old center...
Fashion
Under Armour and FC St. Pauli Celebrate Football’s Inclusivity With New 2018-19 Home Kit
Staying true to its reputation as one of football's most socially-conscious clubs, FC St. Pauli's 2018-19 Under Armour home kits commemorate football's unifying qualities. The kit was officially unveiled...
Freestyle
How Denmark’s Freestyle Community Has Become the Paragon of Freestyle Scenes Around the World
What started as a Facebook group in 2011, the Danish Freestyle Football Community has evolved into a full-fledged freestyle powerhouse, establishing partners with global brands and putting together some...