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The Boot Roundup: Stay Fresh From the Pitch to the Streets...

Looking for a new pair of kicks? We've got you covered. Whether you're a sneakerhead, die hard baller, or both, we've rounded up some...

Introducing the Urban Pitch World Cup 2018 Kit Challenge!

Because we just can't wait for the summer, we have created a World Cup 2018 Kit Challenge, in which readers decide via Instagram poll...

The Boot Roundup: Keep Your Kick Game Fresh With the Hottest...

Though we're not even one month in to 2018, we've already seen an insane amount of boot releases. With so many drops, we can't...

Return to Campus in Style With These Back to School Essentials

Back to school shopping means more than just buying school supplies. Making sure you show up on the first day of school decked out...

Heard on the Street: At the Liverpool FC 125th Anniversary x...

“We wanted to fuse Liverpool with L.A. That whole shoes on a wire…that image speaks through to L.A. and we wanted to bring that together with Liverpool F.C.”

The Hottest Shoe Releases of the Past Month

A street baller's shoes are the only thing that separates him or her from the pavement. With that in mind, it's always a good...

New Balance Goes Grassroots in Soccer Expansion with “Blackout Squad”

Last March, New Balance launched a bold new campaign offering a select few amateur soccer players the chance to be treated like pros as...

Why Your Next Football Purchase Might Be New Balance

In the crowded world of Nike, Adidas, Under Armour, and even Puma, you might not think there's room for yet another major brand to...

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