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Fashion, Foosball, and Music Collide at the Patta x New Balance...

Back for another year, the Patta x Audazo Cup once again brought out London's most stylish creatives for an afternoon of drinks, music, and...

Nike’s All-In Push to Become King of the Football Market

With last week's mega event in London to unveil the new Mercurial, World Cup kits, and other football-related projects, Nike has made it clear...

Puma Unveils the Next Generation of Boots With the FUTURE 18.1...

To celebrate the release of the new FUTURE 18.1 boot, Puma hosted a high-profile event in the heart of London featuring some of the...

Adidas Tango League MVPs Showcasing Ultimate Experience in London

Young athletes have begunĀ arriving to London over the last couple days to take part in a special Tango League event. With theĀ Tango League tournaments...

Red Bull Street Style Final Provides Redemption for Four-Time Runner-Up

The Red Bull Street Style world final on Tuesday in London's historic Roundhouse concert venue produced a number of thrilling battles, some never-before-seen moves,...

Adidas Disrupts the Shoe Game with Their Revolutionary Glitch Concept

Imagine an alternate reality where the youth consumer and sneaker culture dictate the way a brand creates, designs, launches, and markets a soccer boot....

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