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The Urban Pitch Podcast: Looking at the Best and Worst EURO...

We get ready for this summer's packed slate of international tournaments by taking a look at the best and worst kits we'll see at...

Inherited Culture: Football Scarves and Their Place in American Soccer

Scarves are a ubiquitous part of soccer culture around the world. We take a look at their origins, and how they have been both...

From Beer-Sharing QR Codes to Cutting Edge Materials, How These 5...

Last week, Forward Madison FC dropped a very innovative alternate kit involving a QR code that connects fans together through sharing beers. Celebrating its...

The Rebrand Blueprint: What Clubs Get Both Right and Horribly Wrong

A brand goes deeper than just a logo and color scheme. With several MLS franchises recently undergoing rebrands, we examine the ones that both...

The Urban Pitch Guide to the Best #MerchDay Apparel

In honor of the third official Merch Day, we've put together a comprehensive guide of some of the best kits and apparel for you...

Descending the Pyramid: Forward Madison FC and Its Flock are Soaring...

With eye-catching kits, driven front office, and exciting promotions and social media, one thing is clear about Forward Madison FC — they get it....

Forget Major Clubs, These Five Non-League Kits Are Must-Adds to Your...

They may play on a smaller stage, but these clubs' kits are certainly worthy of a global spotlight.  Besides their grassroots approach and heavy community...

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