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Transforming Sky Blue FC into Gotham FC: An Insider’s Deep Dive...

What motivates a sports franchise to rebrand and essentially perform a complete identity overhaul? Making radical changes to its name, logo, and image is...

The Angel City FC Experience, or How to Build a Soccer...

With just over a year until it makes its long-anticipated NWSL debut, it's an exciting time for Angel City FC. We take a look...

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