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American Professional Soccer is Basically That Cringeworthy, Rich, and Dysfunctional Family

Major League Soccer recently announced the launch of a third division league set to start in 2022. It is being touted as a bridge...

The Best Soundbites From Oakland Roots Media Day

Last Thursday, Oakland Roots held a virtual media day ahead of their inaugural season in the USL Championship. We were in attendance as head...

The Rebrand Blueprint: What Clubs Get Both Right and Horribly Wrong

A brand goes deeper than just a logo and color scheme. With several MLS franchises recently undergoing rebrands, we examine the ones that both...

The Urban Pitch Guide to the Best #MerchDay Apparel

In honor of the third official Merch Day, we've put together a comprehensive guide of some of the best kits and apparel for you...

Five Lessons Learned From the Incredible Oakland Roots Kit Release

To officially unveil their first-ever jerseys, the Oakland Roots threw a release party at Oaklandish in the heart of the Town. Featuring appearances from...

Descending the Pyramid: Oakland Roots Have Yet to Play an Official...

Exploring some of the most compelling lower division teams in the United States, our Descending the Pyramid series begins with upstart NPSL club Oakland...

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