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Urban Spotlight: Olivia Moultrie, the 11-Year Old Phenom Who’s Impacting American...

"When I started treating every day like an opportunity and training to be a professional, I really fell in love with the process of trying to become great."

Adidas Fosters Creation with 3-Day “Mercury Center” Lab

Adidas is having a moment, and it may be one of its most impressive yet within its long history as once-reigning king of global soccer. It...

Street Baller Alfredo Sainz on Going Pro, Bolivian Futsal, and Playing...

Urban Pitch sat down with L.A. street baller Alfredo Sainz, whose career has spanned futsal, street soccer, and professional play in Bolivia. He’s been featured in trick-heavy spots like the Nike FootballX Skills video, played for the Red Bull Street Team ...

Nike FootballX Skills by Fredo Sainz: The Flick Flick

Shout out to Santa Clarita, CA, churning out ballers like Alfredo "Fredo" Sainz who keep SoCal swag alive with moves like "The Flick Flick."...

Nike’s “Día de los Muertos” Tourney Establishes Brazuca Ballers as New...

SoCal's top street ballers descended upon Long Beach this past November for Nike's #WinnerStays tourney and honored the dead by tearing up the court. Keeping in...

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