new levels romelu lukaku

Different Animal, Same Beast: PUMA Brings Romelu Lukaku and TheColorGrey Together to Create a Dope New Track

Continuing to build upon its "New Levels" campaign, PUMA facilitated an all-Belgian collaboration between football superstar Romelu Lukaku and hip-hop artist TheColorGrey to bring us an original new track. Fittingly...
waka flocka flame

Now Retired From Rap, Here’s Why Waka Flocka Flame Should Get Involved With the Beautiful Game

With one of the most iconic names in hip-hop history, Waka Flocka Flame has been a steady presence in the Atlanta trap scene since his breakout in 2009. Besides...
knox hill

From Pro Football to Music, Knox Hill’s Career Has Come Full Circle Through Goluremi

A pro footballer-turned-rapper, Knox Hill has carved a successful path in two daunting and difficult fields. Now a member of the Goluremi team, he's able to continue in both...
gucci mane

Finding the Perfect Name for a Gucci Mane-Owned Football Club

Gucci Mane claimed on social media that he bought a soccer team. He asked his followers to help think of a name and our Urban Pitch staff was ready with some answers.
serk warm brew

How Warm Brew’s Serk Used His Soccer Background to Forge a Promising Hip-Hop Career

Warm Brew has made its name off carefree West Coast music. Serk explains how his days playing soccer have made him a great team player for everyone's success.
adidas colors studios

Watch adidas and COLORS Studios Celebrate the Beautiful Game With Performances From Gunna, J.I.D., Not3s, and Lefa

adidas Football enlists music's top rising stars for a tribute to the Beautiful Game.

Stix Enlists the Help of the 3252 for ‘My Home,’ LAFC’s Community Anthem

Paying homage to the team he has come to know and love, Watts native Stix has finally dropped "My Home," an anthem for LAFC's community.  Soccer was never a big...

Think Watts: Rapper and Producer Stix Is Here to Make an Impact on the World Beyond Music

Born and raised in Watts, California, Stix has been involved in the music industry for 16 years as a performing artist, producer, and song writer. Beyond his music, he...
clint dempsey

Clint Dempsey Is Done With Soccer, But Where Did His Rap Career Go?

While most know Clint Dempsey as one of the most prolific American soccer players of all time, the USMNT icon also has some serious bars. Although his playing career has...
killa villa

Killa Villa Honors West Coast Hip-Hop Icons In Its Seriously Dope ‘LA Stories’ Collection

The latest of its hip-hop inspired jerseys, Killa Villa's "LA Stories" features a trio of kits inspired by West Coast rap legends NWA, Cypress Hill, and Snoop Dogg.  After paying...
frankie flo freestyle

Freestyler’s Playlist: Catch Some Jazzy Vibes From NYC’s Very Own Frankie Flo

One of the sport's most vibrant figures, Frankie Gonzalez, aka Frankie Flo, is a large part of the U.S. freestyle scene. Having both organized and competed in some of...
j cole

Exploring the Extensive Soccer Fandom of Rap Superstar J. Cole

While he may be known for his affinity for basketball, multi-platinum rapper J. Cole has love for the beautiful game as well. In his latest music video appearance with...
mls all-star game

adidas Brings Out Juventus and Rich the Kid for a One-of-a-Kind MLS All-Star Experience

As part of the ongoing Major League Soccer All-Star Week festivities, adidas hosted a wonderfully unique experience for its Elite Soccer Program players at the Hyatt Regency hotel in...
conor reynolds freestyle

Freestyler’s Playlist: Hardcore Grime From Irish Champ Conor Reynolds

Reigning Irish champion Conor Reynolds is one of the more respected names in freestyle, having both participated in and judged some of the world's most prestigious competitions. At 23...
lucia kevicka freestyle

Freestyler’s Playlist: Slovakian Phenom Lucia Kevicka is Ready for Another Super Ball Title

Former world champion Lucia Kevicka's creativity and technique has made her one of the most respected and decorated freestylers in the world. In the latest edition of Freestyler's Playlist,...
nike deutschrap

Nike’s Deutschrap Kits Celebrate Germany’s Vibrant Hip-Hop Culture In Style

With countless elements that pay tribute to Germany's thriving hip-hop community, Nike's new Deutschrap jerseys are the unofficial uniform of German rap.  The world's most popular game has found plenty...
adidas tango league

The adidas Tango League Surges Through LA With Boots, Kits, and World Cup Fever

In celebration of the recently-unveiled X18+ boot, adidas turned The Base LA into a creator's palace, featuring first-hand product testing, customized jersey stations, and of course, some of Los...
feefa estilo de vida

‘Estilo De Vida’ is an Authentic, Barrier-Breaking Debut From LA Latin Trapper Feefa

Released on June 1, Feefa's debut album 'Estilo De Vida' takes you directly into the 29-year-old Angeleno's lifestyle, while also proving that not all bilingual rap in Los Angeles...
nines crop circle

The 10 Best Football Bars From Soaring UK Rapper Nines

British rapper Nines has captivated a global audience with his raw and authentic sound, serving as a voice of the streets of London. In addition to rhyming about his...
nike tde

The Nike x TDE Capsule Collection Looks Awfully Football-Inspired

In concurrence with its Championship Tour, hip-hop label Top Dawg Entertainment recently unveiled its capsule collection in collaboration with Nike, which includes two long sleeve tees, two jackets, two...


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