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An Up-Close Look at the Winner of the Urban Pitch World...

After a series of closely-contested voting rounds, the fans ultimately crowned Germany as the best kit in the upcoming 2018 World Cup. Thanks to...

Adidas “Boots and Bounce” Challenges Athletes to Dual Sports

Adidas hosted a rare football-meets-track and field competition at Santa Monica College this past Saturday, April 29, that put athletes to a test of endurance and skill,...

Last-Minute Gift Ideas for the Footballer in Your Life

With just a few days left until Christmas, you may be like me and still have most (if not all) of your Christmas shopping...

Adidas Invitational Brings Out Best of Youth Football in Los Angeles

This past Sunday, some of the best in youth football faced off at the The Base LA for Adidas' #FirstNeverFollows 5v5 Invitational. In Los Angeles, one can often find the highest levels of football ...

Adidas Launches The Base LA Today Featuring Street Football in Urban...

WHAT: The Base LA FEATURES: 5v5 Pickup Futsal, Sports Lounge, Copa America / UEFA Euro Screenings, Featured Art + Live DJs and Music WHERE: Container Yard, 800...

Adidas Fosters Creation with 3-Day “Mercury Center” Lab

Adidas is having a moment, and it may be one of its most impressive yet within its long history as once-reigning king of global soccer. It...

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