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The Rebrand Blueprint: What Clubs Get Both Right and Horribly Wrong

A brand goes deeper than just a logo and color scheme. With several MLS franchises recently undergoing rebrands, we examine the ones that both...
dan norris

Art of the Game: For Dan Norris, It’s Not a Logo,...

Putting a slight twist on some of the most recognizable football crests from across the world, Dan Norris has become an engineer of heraldry....

Where Does FC Cincinnati’s New Crest Rank Amongst the Rest of...

With last week's Cincinnati FC crest unveiling receiving mixed reviews, we thought we'd see how it stands up against the rest of the MLS...

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