While the topic of promotion and relegation in Major League Soccer has always been an often discussed topic, the recent $4 billion TV rights bid from MP & Silva has reignited the debate. The deal would have implemented a pro/rel system in MLS, and while current exclusive first rights to contractual negotiation with ESPN, FOX Sports, and Univision Deportes prevented the deal from being accepted, it deserves to be reconsidered once the current TV rights contract is up at the end of 2022.
Promotion and relegation is a hotly debated issue among U.S. soccer fans and pundits alike, and with good reason. Many see the system as the only way to continue growing MLS, and the sport overall in the U.S. It would certainly draw more ratings for a league which is still fighting to establish itself as one of the country’s major sports. The increase in ratings will hopefully help excel the sport to the next level, increasing the number of viewers, supporters as well as bring in more revenue. A higher number of fans would take part in Fantasy Soccer (https://www.fanduel.com/soccer) which would boost their interest in the sport. The system would also legitimize MLS internationally, effectively altering its image as a league for retired stars past their prime.
Those who fervently reject the idea of a promotion and relegation system argue that the American soccer pyramid is too convoluted below the top level to be incorporated into a manageable relegation division. In addition, the relegation of a team greatly devalues it, making the system financially unattractive to team owners who have put hundreds of millions of dollars into the franchise.
In a time where multiple cities are battling for an expansion team, the league is looking for a reported $150 million fee for a new club, a sum most owners would be unwilling to pay with the risk of being relegated after just one season.
However, the long term benefits pro/rel will have to the overall quality of MLS will outweigh the financial damage done to team owners in the short run. For people worried about clubs struggling financially after relegation, one would imagine some of the $4 billion gained from the TV deal could be used to help in that scenario.
In addition, promotion and relegation is a tried-and-true system in European leagues. Big name teams such as Newcastle, Napoli, and Juventus have been relegated in recent memory, and those clubs managed to bounce back and return to the top flight almost instantly. The system also produces Cinderella stories like Leicester City, who won the 2016 EPL despite 5,000-1 odds against them, and Sassuolo, an Italian club that went from the third division to the top division in just five years.
In terms of lower divisions, the North American Soccer League (NASL) and United Soccer League (USL) both have provisional second division status at the moment, though only the USL is technically affiliated with MLS. If the NASL and USL agree to merge, a solid second division can be created. One can assume that every single second-tier team owner is rooting for an eventual pro/rel system. In fact, Riccardo Silva, one of the founding members of MP & Silva, is also one of the owners of the NASL’s Miami FC.
With the NFL bound to lose popularity due to the sport’s link to brain damage, it might be the perfect time to introduce promotion and relegation to the U.S. soccer pyramid. MLS is a long way off from catching the NFL in terms of viewership, but the system could help close the gap when the time is right. Until then, the league looks set to continue trying to put a square peg in a round hole.
If team owners can get past the finance-first mindset and become willing to take a few risks, MLS has the potential to become increasingly popular not only in America, but across the globe.