Hija de tu Madre’s distinct style and appreciation of Latina culture has made it one of our favorite fashion brands out there. We speak to founder and head designer Patty Delgado about how she started the label, collaborating with Angel City FC, and the hustle culture in Los Angeles.
With an uncompromising commitment to Latina fashion, Hija de tu Madre has quickly become a staple in communities across the globe. Founder and head designer Patty Delgado has used her experiences growing up in Los Angeles and its surrounding areas to create a brand that showcases Latina culture in a vibrant style.
Her brand’s momentum has led to a handful of high profile collaborations, including with Angel City FC. Along with club sponsor Klarna, Hija de tu Madre linked up with ACFC to create a “Del Alma de Los Angeles” collection, which features a zip jacket, tee, hat, and tote bag.
Delgado joined the latest episode of the Urban Pitch Podcast to talk about the collab, growing up in LA, and how her hustle and intuition led to her brand’s growing success.
You can watch the entire podcast on YouTube, or listen to the audio on streaming services including Apple and Spotify.
