Puma has once again teamed up with Amsterdam-based streetwear company Daily Paper, this time for a capsule collection to celebrate its 20th year of dedication to excellence in African football. In addition to the collection, the two companies built a pitch and facilities for the Accra Senior Girls School in Ghana, with the cooperation of the Right to Play foundation.
While it may trail bigger names like Nike and Adidas elsewhere, Puma has had a longstanding stronghold in Africa — 20 years to be exact. To celebrate this milestone accomplishment, the German brand has teamed up with Daily Paper to release a collection inspired by Africa’s rich culture and heritage, with color schemes resembling the three African countries sponsored by Puma: Ghana, Ivory Coast, and Cameroon.
In addition, the number 20 written in Amharic, a language spoken in Ethiopia, is featured throughout the entire collection, which includes football-inspired shirts and jackets, pants, shoes, and accessories.
The two brands have a history, going back to earlier this year when they first collaborated for a collection that featured African influences as well.
Whether it was its Africa Artist Series in 2011, which enlisted 10 African artists to help design the kit of their respective National Team, or the sponsorship of the Kenyan Premier League, Puma has consistently been at the forefront of African football, more so than its competitors. This campaign is no different.
With the help of the Right to Play foundation, Puma and Daily Paper have used their marketing funds to help build a football pitch and facilities for the Accra Senior Girls School in Ghana, while also outfitting the team as well.
Choosing an all-girls school for the project is especially significant, as most girls schools in Ghana do not have the facilities given to those of the boys. The pitch will be available for the entire Accra community as well, in efforts to foster the growth and development of the area’s youth as a whole.
You can peep the entire Puma x Daily Paper collection, available now in Puma’s online shop.