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Get to Know Okito Brand, the Fashion Label Looking to Go...

Pro football clubs getting into the fashion scene is nothing new. But a streetwear brand looking to create a pro team? Okito Brand and...

What Football Can Learn From Rugby Kit Templates

Kit templates don't need to be synonymous with boring. With striking and original designs, adidas' latest New Zealand Super Rugby kits are just one...

In His Bag: Franck Joubert Is Turning Kits Into High-Fashion Leather...

Made out of upcycled football kits and other high fashion garments, Franck Joubert's leather bags have evolved from low key side project to ambitious...

The Year In Review: The Top 10 Kits of 2019

As the year comes to a close, the time has come to take a look at 2019’s best — from boots to kits to...

Ask the Experts: The Most Underrated Kits of the Past Decade

The 2010s have seen an array of beautiful kits, many of which have received their due celebration. But not all have been so lucky....

Away Days Is the Ultimate Kit Addiction Enabler

Celebrating clubs that are under the radar of most football fans, Away Days has a selection of kits that could add to even the...

LIVE THE GOAL: Highdee Kuan — Actor, Artist, and Avid Football...

An actor with backgrounds in both fashion and sports, Highdee Kuan continues to find her perfect balance between all three in the bustling city...

An Exclusive Look at the COPA Football Benfica and KNVB Collections

Celebrating a club and country with plenty of football history, the COPA Football Benfica and KNVB collections are as beautiful as they are expertly...

Is the adidas x Palace Juventus Kit a Glimpse Into the...

Eye-popping, loud, and polarizing, the new adidas x Palace Juventus kit made a splash when the club unveiled it ahead of Wednesday's match against...

Sundays Are For Calcio: A Q&A With Marco Messina, Co-Founder of...

Perhaps the most prominent Serie A media outlet in the United States, Italian Football TV has made a splash with its Calcio apparel line....

AS Velasca Has Turned the Fashion Capital of the World Into...

In the growing scene of amateur clubs with a heavy fashionable side, perhaps no other is more significant than AS Velasca. Like their counterparts...

Meet Icarus FC, the Custom Kit Company That’s Spreading Its Wings...

With a range of design options that are equally eye-catching and unique, Icarus FC has quickly made a name for itself as one of...

The Urban Pitch Guide to the Best #MerchDay Apparel

In honor of the third official Merch Day, we've put together a comprehensive guide of some of the best kits and apparel for you...

True to Freestyle’s Roots, PWG’s Foreverlution Offers Clean and Original Apparel

Entering the ranks of freestyle football-inspired lifestyle brands, Foreverlution offers a line of tees with clean designs and plenty of inside jokes. We spoke...

Enough Retro Homage, Give Us Original Kits

Retro is in, we get it. But the trend is on the verge of played out thanks to an overflow of throwback-inspired kits from...

An Ode to Classic Football Boots

While today's boot scene celebrates high-tech materials, fancy lab testing, and flashy colorways, there's something about the classic leather boot that continues to capture...

Fashion, Foosball, and Music Collide at the Patta x New Balance...

Back for another year, the Patta x Audazo Cup once again brought out London's most stylish creatives for an afternoon of drinks, music, and...

Imagining the Perfect Fashion Partnership for Four of the World’s Top...

Recently signing a partnership deal with PUMA, Manchester City's Pep Guardiola joined Liverpool's Jurgen Klopp as co-chairman of the football managers fashion club. But...

The Best-Dressed Summer Transfer Window Players

The summer transfer season brings all kinds of excitement for fans and clubs alike. While most will be focused on what kind of on-pitch...

Below the Crest: Three Design Choices that Make or Break Kit...

The debate over which football club has the best jersey design is hotly contested throughout the world. But what about kit sponsors? Making up...

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