guerrilla fc umbro

Guerrilla FC x Umbro Collaboration is a Harbinger for the Future of Football and Fashion

With a subtle yet striking design, Guerrilla FC's new home kit is the first of several collaborations with football supply giant Umbro. Could the grassroots-major brand alliance be the...
world cup kits

Introducing the Urban Pitch World Cup 2018 Kit Challenge!

Because we just can't wait for the summer, we have created a World Cup 2018 Kit Challenge, in which readers decide via Instagram poll on which World Cup kit...
j cole

Exploring the Extensive Soccer Fandom of Rap Superstar J. Cole

While he may be known for his affinity for basketball, multi-platinum rapper J. Cole has love for the beautiful game as well. In his latest music video appearance with...

How Graphic FC Has Turned Into a Leader in the Hot Trend of Concept Kit and Boot Design

The rise of concept kit and boot design is one of the latest trends that has turned into lucrative careers for a select few — some with formal training...
freestyle football shoes

The Best Freestyle Football Shoes, According to the Pros

They say it's the craftsman, not the tools, but that doesn't mean all screwdrivers are the same. While any good freestyler could get the job done barefoot, the perfect...
new balance otruska

Heard on the Street: At the New Balance Otruska Pack Release Party

Over the weekend, New Balance launched its Russian-inspired Otruska pack, which included an all-new Tekela boot silhouette, updated Furon 4.0, and 574, 247, and Cruz 2.0 lifestyle sneakers. We...
adidas colors studios

Watch adidas and COLORS Studios Celebrate the Beautiful Game With Performances From Gunna, J.I.D., Not3s, and Lefa

adidas Football enlists music's top rising stars for a tribute to the Beautiful Game.

Nike Pays Tribute to a Classic With the Hypervenom GX

To celebrate the 20th anniversary of the bold Air GX boots, Nike has released a limited-edition Hypervenom that features a GX-inspired design to go along with updated technology. The...
new england united fc

Don’t Be Fooled By the Name, New England United FC are Angelenos Through and Through

There has been a well-documented global increase of creative football collectives focused more on culture rather than competitive play, and Los Angeles is not immune. Although their name suggests...
nike deutschrap

Nike’s Deutschrap Kits Celebrate Germany’s Vibrant Hip-Hop Culture In Style

With countless elements that pay tribute to Germany's thriving hip-hop community, Nike's new Deutschrap jerseys are the unofficial uniform of German rap.  The world's most popular game has found plenty...
4freestyle explore shoes

Did 4Freestyle Just Raise the Bar for Freestyle Shoes With the Burgundy Knit Explore II?

Introduced in July 2017, the 4Freestyle Explore II is the most technologically advanced freestyle-specific shoe on the market. A new burgundy colorway released over the weekend elevates the shoes'...
boldr

World Freestyle Champ Liv Cooke Goes ‘Boldr’ On Startup of Her Sports and Lifestyle Brand

Super Ball World Champion Liv Cooke is looking to make an even bigger impact in the freestyle community, creating Boldr, a freestyle apparel and equipment brand that recently launched...
back to school fashion

Urban Pitch Essentials: 10 Must-Have Back to School Items

There's nothing like the "who can look the freshest on the first day of school" competition. Get an upper hand on your friends with our 2018 Back to School...

Predator Returns: Adidas Reboots a Classic Loaded With Modern Technology in a Limited Release

In a limited release, Adidas will bring back a favorite installment of its famed Predator line — the Predator Precision. Introduced in 2000, the Precision was worn by legends...
cravvo

Cravvo is Turning Heads by Infusing the Soul of Brazilian Football into its Season One Streetwear Collection

Forged in the country where football is closer to a religion than a sport, Brazilian streetwear label Cravvo celebrates the flair and history of the beautiful game not only...
germany world cup kit

An Up-Close Look at the Winner of the Urban Pitch World Cup Kit Challenge!

After a series of closely-contested voting rounds, the fans ultimately crowned Germany as the best kit in the upcoming 2018 World Cup. Thanks to our friends over at Niky's...
tens club

Tens Club Goes Blue Collar in its Latest Mario Balotelli-Inspired Capsule

A play on the memorable car troubles faced by the one and only Mario Balotelli, Tens Club's latest release features a pinstriped work shirt with "M. Balotelli's Auto &...

Heard on the Street: At the Crack FC Launch Party and Street Football Tournament

To celebrate the launch of its new line, Los Angeles-based streetwear brand Crack FC held a 20-team street football tournament at The Base LA complete with live music, food,...
puma 365 netfit lite

Puma Looks to Change the Freestyle Footwear Game With the Launch of the 365 NETFIT Lite

Replacing the long-discontinued and freestyler favorite Archive Lite, the Puma 365 NETFIT Lite has a bit of a reputation to live up to. While we have seen freestyle-specific footwear...
soccer senseis racaille

Soccer Senseis’ ‘Racaille’ Shirt Pays Homage to the Storied Diversity of French Football

Released just in time for France's appearance in the World Cup final, the Soccer Senseis "Racaille" shirt pays tribute to the successful (but not always pretty) history of French...

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